Measure Mob

Recently, our friend Mitch Joel wrote an article about scaling social. Mitch brings up a bevy of issues and certainly created a great discussion that has been going on for a long time and will certainly go on for years to come. Today, the Measure Mob talks about some of the issues in scaling social and asks [...]

Today we talk about gathering actionable business insights from your monitoring tools as well as the issues facing analysts with the changes Google is making. Have fun! Show RSS Feed Direct Download Link 3:00 What insights can we gather from a social media monitoring tool? 10:00 Are these social media kerfuffles just a tempest in [...]

It’s been way too long. The holidays, travel and general life have pushed us back two weeks. We did right by you though. This might have been the best Measure Mobcast yet. Enjoy! Show RSS Feed Direct Download Link 4:00 Is the French Government trying to control the internets? 8:00 Michele and Jason discuss the [...]

Today, Jason, Keith and Olivier talk social media, methods for measurement, strategies and tactics and more! This episode is packed with great information. I hope you learn as much as I did! Show RSS Feed Direct Download Link iTunes Subscribers 1:00 Jason is high on allergy meds, Olivier is drinking ginger beer and Keith is [...]

Today the Mobsters chat about Mobile, Mobile Strategy, Measurement and Ethics. Is mobile the next generation of evil data collection or the best innovation in the last 100 years? maybe its both! Would love your thoughts in the comments! Show RSS Feed Direct Download Link iTunes Subscribers 4:30 What types of specialized analytics solutions are [...]

Many of you in the analytics space have heard the news this week that the California State Judiciary has cleared proposed Privacy Bill SB 761. If your not in the analytics or measurement circle and this has somehow slipped under your rader, you’ll want to listen to this show as well! Potential laws like these [...]

On todays show we discuss measurement as it relates to customer service and aspects of social media. Please feel free to add your thoughts and comments as we strive to make the show better every week. This week Michele Hinojosa joins us….. so that makes things better already! Direct Download Link Podcast RSS Feed Segment [...]

Wow, today’s podcast reached pretty deep into organizational structure, the value of data, social media integration, proof of value case studies and more! We really could have broke this up into a few Mob Casts! Find the show notes below for a snapshot of the show: Direct Download Link 1:00 min: Social Media & Web [...]

On the inaugural launch of the Measure Mobcast we have a spirited discussion on “Influence”. It seems like almost daily there is another tool launching to put a dollar value on our Twitter profile or measure our so called “Influence” in the social media channels. Whether you think influence is the latest and greatest metric [...]

One of my favorite things to do is listen to and produce podcasts! So yes, we will have a podcast here on the Measure Mob website. The topics will range from analytics, measurement, procedure, industry news and frankly what ever is top of mind. After we launch the first show we’ll submit to iTunes and [...]