Announcing a New Gig and a bit of Contest Fun!
You know, life very rarely takes you down an expected linear path. Fact is, I don’t know anyone who’s ever not deviated from their planned path in life. I thought I was going to be a marine biologist. Kind of like web optimization and metrics right? We asses the data and make decisions based on that data to optimize to the best of our ability. Well, I have made a change on the career front and I am very excited to announce that I have taken on a new role at Carbonview Research as Director, Marketing & Communications.
Carbonview is a full service Market Research firm that prides itself on the talent of the employees to provide the best services for clients. This is really what drew me into Carbonview. Rich Ratcliff, President and my new boss believes fully in hiring the most passionate people and if you’ve read this blog for any amount of time you know I’m a passionate person.
OK, so how can this effect you? How can I reach out to you the readers in thanking you for your support? Simple, lets have a fun contest! At Carbonview we have a product called Rapid Fire. It’s a same day market research solution. Maybe you need survey data to combine with your quantitative web analytics data to paint the right picture for your client. Maybe you are an agency that needs to quickly validate a concept for a new creative campaign. The needs for this type of data are short of endless and I’d like to give someone a voucher for a free Rapid Fire same day research study.
Yea, so, you’re already thinking, “What’s the catch? This guy is going to make us stand on our head, rubbing our tummy while eating an ice cream cone and post the photo to Facebook right?” Nope. It’s simple. Leave me a short comment in the blog post here (below) and send out a tweet with a link to the contest (Hashtag #RapidFire) and you’re in. Maybe you could share in your comment why market research is important to you or your firm. That would be great! Next Friday, I’ll announce the winner on the Carbonview Blog. Simple, easy, fun, right? Good luck!
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Ryan Stephens on May 8, 2012 at 12:36 pm
Congrats Keith and best of luck to you with Carbonview! I’d say more, but that pretty much sums it up! Ha!
Tim Wilson on May 8, 2012 at 12:36 pm
Congrats on the new gig, Keith. I”m intrigued by RapidFire. Web analytics = near real-time behavioral data. Site surveys = attitudinal data. But, both are limited to people who are already coming to your site. We often find ourselves advocating for Omnibus surveys to ask just a couple of questions of the general population (targeted). Those are relatively inexpensive and have been enormously valuable when we’ve done them….but we don’t do them often enough! I’d love to give RapidFire a shot to see if it’s fast-and-low-cost to the point that it truly becomes a no-brainer tool in our insights toolkit.
Keith Burtis on May 8, 2012 at 12:36 pm
Tim,
You’re right on the mark there. What we did with RapidFire is address the underlying issues of budget and the ability to target a specific demographic within the general population. Omnibus surveys get sen’t out to a general population and respondents are filtered out as people fill out the survey.
So an example might be males 18-24 that own a dog. In the Omnibus scenario there is only going to be a very limited number of respondents who fit that criteria and you are potentially at risk of not getting statistically significant data. With RapidFire the only people taking your survey will be males 18-24 that own a dog. On top that the survey will complete in a day and more affordable.
I don’t want this at all to sound like a pitch but the whole point of developing this product was to address the needs you speak of. Adding the “attitudinal” data as you say to the web metrics is going to help paint a better picture for your client when delivering insights. Thanks a ton for leaving a comment and good luck in the contest!