Analytics and Social within the organization, a mystery yet to be solved?
Wow, today’s podcast reached pretty deep into organizational structure, the value of data, social media integration, proof of value case studies and more! We really could have broke this up into a few Mob Casts! Find the show notes below for a snapshot of the show:
1:00 min: Social Media & Web Metrics — Stuck in Silo’s
6:00 min: How does leadership effect the use of data across the organization?
7:40 min: Setting up organizational outcomes and rewards.
10:30 min: Who’s in charge of defining where analytics and data professionals sit?
14:00 min: Are analytics professionals doing a bad job marketing their own value?
18:30 min: Jason shares his experience being stuck in a silo. You can’t keep this guy sequestered!
22:00 min: what can an organization learn from the structure of a professional sports team?
25:00 can the measure and analytics industry help the organization better understand the value of analytics?
29:00 Social Media and web data case study.
35:00 Do we need a digital czar in an organization
40:00 Insights from a Twitter conversation with Kevin Hillstrom aka @minethatdata
44:00 If the C-Suite is not defining KPI’s and setting measurable objectives is the organization screwed?
Also in the cast we give a little shout out to a great upcoming Web Analytics Association event coming up in Boston called The Evolution of Analytics: From Site to Social to Mobile to Predictive Some of us are hoping to make it there and heck maybe get some live interviews from the field!
On Todays show:
Keith Burtis
Jason Thompson and
Olivier Blanchard
You can also download and subscribe to the Measure MobCast on iTunes (Will launch iTunes app)
If you have any thoughts or comments on todays cast we’d love any feedback as we’ll take any data you have to make the show a better one. Thanks!
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EmptyMind | The Measure MobCast on April 29, 2011 at 3:04 am
[...] Analytics and Social within the organization, a mystery yet to be solved? “Today’s podcast reached pretty deep into organizational structure, the value of data, social media integration, proof of value case studies and more! We really could have broke this up into a few Mob Casts!” [...]
Should User Experience Be a PR function? Should Measurement? on April 29, 2011 at 3:04 am
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