Measure Mob

You know, life very rarely takes you down an expected linear path. Fact is, I don’t know anyone who’s ever not deviated from their planned path in life. I thought I was going to be a marine biologist. Kind of like web optimization and metrics right? We asses the data and make decisions based on [...]

Psychologists say that people will do more to avoid pain than they will to pursue pleasure. I’ve also read that in order for that same person to want to engage in that same activity that the pleasure must be increased to a point of which they believe has masked the pain or made them forget [...]

Riddle me this. What is the difference between a customer inquiring via social media channels and a customer asking a sales associate a question in a brick-and-mortar store? I mean no disrespect here but I am so surprised with the number of companies/people/organizations that are still struggling with this question. Just this morning I saw [...]

Recently there has been a rash of new ways to ask your visitors to share your content out to social media sites. The fact is however that not all social media sites drive the same types of traffic. I decided to create a single slide that would help you ask the right questions when it [...]

Today, I was watching the #measure hashtag on Twitter and saw this post from Jason Burby: The link takes you to a post on the Freakonomics website questioning whether more people quitting their jobs was a good thing or not. I’ll let you look at the data and make that decision for yourself. What I [...]

After posting my most recent rant on Social Media Metrics that Matter, I had a question on Twitter about how to exactly chart back to objectives. So I thought I might share an example. The first is from my days as a social media manager with Best Buy. One of the projects that I worked [...]

Stop talking about aggregate data that doesn’t matter. There, I said it! I’ve been to three conferences in the last three months and nearly every presentation on social media starts with aggregate numbers on people surfing social networks and the rate of growth over the last three to five years? Yea? So what? How does [...]

Yes. It’s the measure mobsters starting up for the second half of their world tour. After seven exhausting podcasts we thought we were ready to get this ship fired up again. Ha, all kidding aside, today was a great cast. We talked about online and offline disconnects in customer service, optimizing across all channels, social [...]

No on can deny that Facebook has easily been the most disruptive social destination on the web in the last 10 years. The sheer number of users and data being pumped into that system daily is mind-blowing. However, over the last year I have seen more and more of my peers (early adopters) leaving Facebook [...]

Today, the post is unrelated to metrics, analytics, business intelligence or any of the things we traditionally talk about. Just recently in the past few months we have seen a lot of environmental tragedies along with stories of war and fighting on the news. I remember just last week hearing about the chopper that went [...]