Measure Mob

Today I had a friend inquire about hiring a marketing professional with deep knowledge and skill sets using social media. The post immediately spurred two questions in my mind. They were…. 1. If I had to build a great digitally savvy social media marketer what would the components look like? I actually hesitate a bit [...]

A few years ago I worked with a highly visited tourist destination consulting with them on digital and social media strategies. As a consultant at the time I remember that the primary stakeholders within the organization were always worried about and focused on acquisition of followers in the social space. Whether it be Facebook, Twitter [...]

I am making a prediction that the economy is absolutely pulling out of any recession and moving into a state of overflowing wealth and prosperity. How do I know that? Am I reading into the stock reports? No. Am I sitting on shareholder reporting calls? No. Am I an economic analyst in my spare time? [...]

Recently, our friend Mitch Joel wrote an article about scaling social. Mitch brings up a bevy of issues and certainly created a great discussion that has been going on for a long time and will certainly go on for years to come. Today, the Measure Mob talks about some of the issues in scaling social and asks [...]

I had a podcast discussion yesterday with Mark Lewis of the Inferno agency out of Silicon Valley and mentioned what I like to call the ‘98/2’. Its simply a ratio of good versus garbage content. 98% is garbage and 2% is great. Now this is by no means a scientific measurement but comes from my [...]

You know, life very rarely takes you down an expected linear path. Fact is, I don’t know anyone who’s ever not deviated from their planned path in life. I thought I was going to be a marine biologist. Kind of like web optimization and metrics right? We asses the data and make decisions based on [...]

Psychologists say that people will do more to avoid pain than they will to pursue pleasure. I’ve also read that in order for that same person to want to engage in that same activity that the pleasure must be increased to a point of which they believe has masked the pain or made them forget [...]

Riddle me this. What is the difference between a customer inquiring via social media channels and a customer asking a sales associate a question in a brick-and-mortar store? I mean no disrespect here but I am so surprised with the number of companies/people/organizations that are still struggling with this question. Just this morning I saw [...]

Recently there has been a rash of new ways to ask your visitors to share your content out to social media sites. The fact is however that not all social media sites drive the same types of traffic. I decided to create a single slide that would help you ask the right questions when it [...]

Today, I was watching the #measure hashtag on Twitter and saw this post from Jason Burby: The link takes you to a post on the Freakonomics website questioning whether more people quitting their jobs was a good thing or not. I’ll let you look at the data and make that decision for yourself. What I [...]